General Information
The tenth edition of Malaysia's International Food & Beverage Trade Fair (MIFB 2009) promises to be an enriching and prolific opportunity for buyers and exhibitors alike. Food industry decision makers and authorities from the around the globe are attracted to this regional annual trade focused fair that presents a wide range of the latest and most current innovative food & beverage trends amalgamated with quality business opportunities.

Organizers
Kumpulan Utusan
Expomal International Sdn Bhd

Co-organizer
Mutiara Sigma (M) Sdn Bhd
In Collaboration with
Ministry of Agriculture & Agro-based Industry, Malaysia

Supported by
Malaysian Agricultural Research and Development Institute (MARDI)
Marditech Corporation Sdn Bhd
Small & Medium Enterprise International Co-operation Association of Malaysia
Food and Foodstuff Association of Ho Chi Minh
The Malaysia Selangor and Federal Territory Ku Su Shin
Choong Hung Restaurant Association

Approved By
The Global Association of the Exhibition Industry (UFI)

Endorsed by
Ministry of Entrepreneur & Co-operative
Development
Ministry of Health
Ministry of Tourism
Malaysia External Trade Development Corporation
(MATRADE)

Official Trade Portal
Trademal.com

Official Hotels
The Best Western Premier Seri Pacific
The Legend Hotel

Official Media
Utusan Malaysia

Official Magazines
Business & Financial Magazine
Saji Magazine

EXHIBITORS' PROFILE
Beverages,Biotech Products ,Canned Products ,Chinese Herbs, Confectionary, Biscuit & Pastries ,Convenience Food ,Cured Meats, Delicatessen Products ,Food Ingredients ,Food Promotional Boards,Fresh & Dried Fruits, Vegetable ,Fresh & Semi-Preserved, Seafood ,Frozen Food ,Grocery Products ,Dairy Products ,Halal Food
Horticulture ,Organic Product ,Preserved Products

Professional Organizations
Trade Associations & Chambers of Commerce

NO. OF EXHIBITING COMPANIES
2007 : 220 Companies with 350 booths from 22 countries
2008 : 285 Companies with 390 booths from 25 countries
2009 : 300 Companies with 400 booths over 25 countries

2008 EXHIBITING COMPANIES
Austria, Bangladesh, Cambodia, Chile, China, France, Ghana, India, Iran, Italy, Japan, Jordan, Korea, Malaysia, Pakistan,
Saudi Arabia, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Tunisia, Turkey, United Arab Emirates, Vietnam

NO. OF TRADE VISITORS
2007 : 11,721 trade visitors from 36 countries and regions
2008 : 13,872 trade visitors from 43 countries and regions
2009 : 15,000 trade visitors (targeted)

TRADE VISITORS' COUNTRY OF ORIGIN
Australia, Bangladesh, Brunei, Cameroon, Canada, Chile, China, Egypt, Fiji, France, Germany, Ghana, Holland, Hong Kong,India, Indonesia, Iran, Italy, Japan, Jordan, Kazakhstan, Korea, Malaysia, Maldives, Martinique, Mauritius, Myanmar, Namibia, Netherlands, New Zealand, Pakistan, Philippines, Qatar, Russia, Saudi Arabia, Singapore, Sri Lanka, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States of America, Vietnam

TYPE OF TRADE VISITORS
Manufacturer, Importer, Exporter, Restaurant, Wholesaler, Supermarket, Fast Food, Bakery, Retail, Government, Hospitality
Research & Development, Policy Makers, Academics

CLASSIFICATION OF TRADE VISITORS
Director/Owner, General Manager, Senior Manager, Government Agencies, Buyer, Chef/Cook, Consultant, Employee, Others

CELEBRATION HIGHLIGHTS

Anchor Event
World Food Shortage Conference Series II
~ a special focus of The 5th Malaysia International Agro-Bio Business Conference 2009

Celebration Highlight:
Agriculture is Business
Malaysia International Halal Food Hub
Malaysia's Best - Fruits of Malaysia
China Ministry of Agriculture Showcase
Pakistan Food Fest
Wonderful Taste of Taiwan
Teas of the Region
World of Fruits, Fruits of the World
2009 Best Innovative New F&B Product and Services Award
MIFB Cooking Revolution
MIFB Premium F&B Product Gallery

3 Days of Interactive Activities
One-to-One Business Matching Sessions
Business Networking
Seminars & Workshops
Product launches and presentations

SPECIALIZED SECTORS
Agriculture ,Beverages ,Bakery & Confectionery ,Coffee & Tea
Chocolates & Sweets ,Dairy produce ,Fisheries & Frozen Food ,Food Franchise ,Food Services Solutions ,Halal Food ,Health & Nutrition
Horticulture ,Ingredients, Herbs and Spices ,Organic Food

BUSINESS MATCHING SESSIONS
2007 : 420 sessions
2008 : 803 sessions
BUSINESS TRANSACTIONS
2007 : Total Sales of RM 80 million
2008 : Total Sales of RM105 million

INVESTMENT COST
Standard Shell Scheme (3m X 3m)
RM 7,800 per booth
Corner Booth (3m x 3m)
RM 8,300 per booth
(minimum booking of two booths)
Bare Space (minimum 18sq meter)
RM 830 per sq meter

EXHIBITION AREA
7,360 sqm