General Information
Trade fair: ISM
Sub-heading: International Sweets and Biscuits Fair
Organizer: Koelnmesse GmbH
Conceptual sponsor:
AISM
Arbeitskreis Internationale SUBwarenmesse

Fair profile
ISM is the largest and most important sweets and biscuits fair in the world. Every year the international sector meets to introduce,
discover and discuss the latest trends, the newest products and the most up-to-dates perspectives.
The entire global market is reflected an ISM's range of products, which is broader than that of any other comparable trade fair. All of the relevant target groups in the world of confectionery are brought together here.Small, medium-sized and market-leading suppliers make direct contact with the global trade to fulfill the needs of tomorrow's customers with innovative ideas, creations and
concepts. And that ensures a profitable future for suppliers and customers alike.

Target groups exhibitors:
Manufacturers and Distributors of confectionery and biscuits ready packed for retail sale under the following headings: Cocoa, chocolate and chocolate products,Biscuits,Snack Items,Sugar Confectionery

Target groups visitors:
Ice Cream an marzipan products,Buyers from the wholesale and retail,confectionery trade, grocery wholesale,multiples and their regional branches, cash & carry operations, department stores, health food wholesalers, drugstore chains, confectionery specialist outlets, cafes,confectioners, bakery operations as well as the buying offices of forecourt convenience stores. Marketing and distribution specialists will also attend.

Figures for the previous event (2007)
Exhibitors 1.675
Gross exhibition space 110.000
Visitors 34.000