On April 22nd, 2008, a four-day Asia's biggest international exhibition of food and hotel industry - FHA, is in Singapore to meet from around the world of commercial buyers and exhibitors.

This exhibition of unprecedented scale, set a number of new records, such as the distribution of exhibition to be held in seven exhibition hall, covering a total area of up to75,000 square meters, gathered from 70 countries of the 2,627 exhibitors. All this is enough to prove that this exhibition is preferred procurement platform in Asia-Pacific region.

FHA2008 has successfully attracted nearly 100 countries of the 37,000 trade visitors to the exhibition, of which the proportion of overseas businessmen for 37 percent. In addition to political leaders in many countries to visit the venue, hotel groups, service and entertainment industries are the main buyers have come to the exhibition procurement of various supplies, as an opportunity to expand their business relations. This year, there were from mainland China, Hong Kong, India, Malaysia, the Philippines, Singapore and Taiwan and other countries or regions of the 50 international pavilions participated in the exhibition. Hall 1-3 for the food, Hall 4-6 for the hotel equipment supplies, Chinese exhibitors in Hall 1. Because exhibitors have great growth, the organizers added Hall 7, as a comprehensive hall. This once again proved this biennial exhibition as a regional food and hotel services are the preferred procurement venues. Taiwan, Italy, Australia, are the scene of large pavilions.

The show is Asia's largest Hotel food exhibition (every two years), and in rotation held annually with Hong Kong Food Exhibition Hofex hotel supplies. 21 Food is the only support media to China's participation in the food. The 21 FOOD booth located on the 3rd of the food halls, and Taiwan, Singapore, the food media professional with a unified regional Publications.

The buyer's enthusiasm, let us each overseas tour become particularly meaningful and easy! In Singapore four days time, we welcomed a high quality of local buyers Group.
 
On the third day, Mr. Xie and his colleagues from Pancom Produce PTE LTD.'s walked straight to our booth, they need to purchase the fresh fruit and vegetables. From the comminication, Our staff learned that Singapore local market is relatively small, solo agency of fresh fruit and vegetable importers and exporters are not much, under them, a lot of distributors in the operation. Their company are a fruit and vegetable traders in Singapore in the largest one. Mr. Xie told us that China's product quality to Singapore is good, but sometimes have packaging problems. His colleagues Shelly often visit 21FOOD, so she saw our media booth and come directly. We asked about whether she has any proposals to our web, shelly said: "I have often landing the site in English, contacted customers and already established with one supplier, Chinese website has not login yet, but the amount of information is indeed very large, Deserves my attention. "

Singapore local market is relatively small, but Singapore's own re-export trade status, is also worthy of our attention vast number of suppliers. During the show we have met a lot of re-export trade, Mr. Cai Xianpeng-- business manager of Singapore-HSBC Private Limited trading enterprises. He mainly in purchasing dehydrated vegetables (AD and FD) and green tea powder, dry food and raw materials, then sales to the entire Southeast Asian region. Key markets are Malaysia, Thailand, Vietnam and other places. Because few dehydrated vegetables exhibitors to the show, so when we get our Chinese Food Suppliers Directory, and see there are many suppliers of dehydrated vegetables, show exciting fellings in his face. We also told him that the 21 food is the first time to participate in the FHA and surely will come next year. The 21 staff also patiently guiding his use of 21 food sites, to find more new Chinese suppliers!

According to 21 Food's scene statistics, There are more than 20 exhibiting companies from China. Shandong Province has six fresh produce corporate exhibitors, and there are some others from Zhejiang Province, Guangzhou and Shanghai enterprises located in machinery and equipment, Hall 4-7.


Asia's biggest food and hotel show ended, and 21food paticipate with the enthusiasm and sense of responsibility on behalf of the Chinese food suppliers and the media. Bring back not only procurement information, also the international food industry's top advanced concept of appropriate publicity show. Only in the top position of this industry can we provide a better service to domestic and foreign enterprises.
(Reporting by )
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