The 34th Tokyo Japan Makuhari International Food and Beverage Exhibition in 2009 March 3 to 6 inMakuhari Messe, Chiba. From 2006, 21food attend four times in succession. Nowadays, the financial crisis sweeping the globe, the most stable Japanese market in the eyes of everyone also taking place subtle changes .

The rate of self-sufficiency in Japan market is only 40%, 60% are imported from overseas, while imports of food share of 16% are occupied by China. China and Japan are close neighbors in Asia, living and eating habits are quite near. Japan is a highly developed country, China is rapidly developing country, a huge difference in labor costs to create the best opportunities for cooperation.

Foodex Japan is the largest in the Pacific Rim, the world's third largest food and beverage of the major exhibitions. By participating in the exhibition can be learned the latest trends in the food industry, carry out trade promotion activities to promote corporate image, can been seen the best platform as opening up the Japanese market.

The design of China Pavilion is also big different from previous years , more brilliant in color, has more imposing. China Pavilion has about 130 exhibitors, compared with the previous in almost no change on quantity, but a replacement of many old and new situation, reasons for instability from the economic environment. In the current economic form, for that has never been concerned about or a long time did not concern the Japanese market may be are new business vigor.

21food's booth locates at China Pavilion Service information Center. during 4 days exhibition, we learned that buyers mainly the old customers.

During reception of buyers, we 21food staff asked some buyers the current economic situation in Japan and the progress of trade cooperation between two countries. Hung of Ministry of food circulation from Marubeni Corporation accept our interview and told us: the dumpling poisoning case last year, is still not a lot of progress, both side of the case take evidence to prove its nothing to do, so far, the Japanese public's confidence in Chinese food not fully restored. If Chinese food as a raw material, imported into Japan, has almost no impact, but if as a finished product directly to supermarkets, it is quite a big impact. Hung pointed out that Japanese people restore the confidence of Chinese food, the Chinese government is still required take pains in Japanese media. This year, Foodex set a Food Trade Forum being used to explore the development of Sino-Japanese trade problem.

Exhibitors at the scene of the Japanese companies like Mitsubishi and so on, are distributor of food imports. 21food also visit them, exchanged business cards, give "Chinese food suppliers" and the CD-ROM, and record their purchases. Among which, we note that, as trade exhibitors Panchiao Corporation, with five Chinese Food Enterprises power of attorney in Japan. When asked about the acceptance extent of China's products in Japan, Mr. Sasaki told us last year, the Japanese public's acceptance of Chinese products is very large, but now the economic situation is not optimistic as a whole, therefore, we gradually shifted the mood on the Made in China. The biggest concern at present should be the selling price of the Products.

Each exhibition, 21food always visit its VIP Members, this is no exception.

Hangzhou Jmart Foods Co., Ltd.

Hebei Meikeduo Foods Group Co., Ltd.

Laiwu Dunsunrise Food Co.,Ltd.

Ningbo Glory International Corporation

Jinjiang Fuyuan Foodstuff Co., Ltd, Fujian

International Pavilion at the scene display the countries unique culture. At the same time that 21food learned some European countries, like Italy, Spain has maintained a considerable scale of last year.

Asian Pavilion

Janpan Pavilion


Korea Pavilion


Taiwan Pavilion


Thailand Pavilion


Belgium Pavilion

US Pavilion

As we all know, Japan is the world's second largest economic power at all going in the world front-end, the food industry is no exception. At the current economic form, the Japanese economic recession in Asia are a blow to confidence, because Japan is our important trading partner, its economic recession on the Chinese will certainly be adversely affected, but the impact of Japan's economic recession smaller than in Europe and America. The crisis will strengthen cooperation with Asia, especially China and promote economic integration in Asia, the Japanese food economy will be close to the Asian market. This is an opportunity for us, we firmly believe that the 21food will be able to seize the opportunity to help the vast number of food companies overcome the crisis. Chinese food is still a bright prospect of business!