In May of 2009, 21Food successfully hold the first 21Food Buyers Sourcing Meeting by inviting global buyers and Chinese suppliers, in duration of the 10th International Food & Beverage Exhibition-SIAL China 2009. We extend our strategy from "Going Global" into "Calling In", from "Online" into "Offline", creating more face-to-face negotiation opportunities between Chinese suppliers and global buyers. Food industry businesspersons all acknowledge that this kind of offline buyers sourcing meeting will be one brand new B2B service model. It can effectively bring closer between buyers and suppliers, facilitating success transaction, meanwhile, helping them establish long-term business relationships.

Both global buyers and Chinese suppliers gain value-added benefits in 21Food Buyers Sourcing Meeting, for example:
1. Face to face negotiation with qualified Chinese suppliers or global buyers. These suppliers are 21Food premium members, and buyers are from our database as well.
2. Prepared and well elected Chinese suppliers or global buyers for business matching. We choose suppliers or buyers in advance according to their specific trade leads. No longer waste time & energy in the crowed trade show to find the right partners.
3. Comfortable environment about meeting with reliable partners.
4. Get real results in time by effective meeting.
5. Get products samples and catalogues directly and efficiently.
6. Searching for potential business opportunities is more focused.

Although the global financial crisis is still spreading, Chinese companies' confidence in Chinese foods does not decrease seen from overseas exhibitions they attended in year 2008 and 2009. So we firmly decide to hold this buyers sourcing meeting at this period. In the past several months arrangement, buyers from all over the world response actively. And at this meeting, they face-to-face negotiate with pre-appointed Chinese suppliers. By this direct meeting, buyers and suppliers know each other much better, and both sides are willing to cooperate for further. The invited buyers are from USA, Singapore, Yemen, Israel, Germany, Mexico (resident in China), etc. Our meeting is located in one favorable position in Hall E2, which is the main entrance of international pavilions.

21Food Buyers Sourcing Meeting External Designing


21Food Staff Group


Opening Ceremony

21Food Buyers Sourcing Meeting starts with two anchorpersons' passionate speech. Anchorpersons firstly give a brief introduction to the organizer and schedule of meeting, meanwhile, state clearly that: "Although presently the economic situation is tough, the global demands of foods is still large. We hope the 21Food Buyers Sourcing Meeting can be one real face-to-face negotiation bridge between Chinese suppliers and global buyers. In order to give better and better services to customers and promote international food trading development, 21Food is doing its best; its step will never stop!"

Anchorpersons Presiding

At the opening ceremony, CEO of 21food - Zou Fenglei also comes and gives an opening speech. He firstly gives warmest welcome to buyers and suppliers. Then he expresses that although global financial crisis is spreading, we still see large numbers of Chinese exporting companies attending series of overseas exhibitions in year 2008 and 2009. One thing to speak of, in March of this year in Gulfood expo, the number of attended Chinese exhibitors is twice as much as last year. Moreover, the number of our membership joining in the first three months increases by 30% compared with the same period of last year. The confidence of Chinese companies is obviously seen from this. That stimulates us 21food to work harder for clients.

Address from 21Food CEO - Zou Fenglei

Mr. Zou's speech arouses every buyer and supplier's deep thoughts and willing of cooperation. Then next is speech from buyers and suppliers presentatives, they all wish to give a clear introduction of themselves, to make the potential negotiating partners know them from the first sight.

Buyers Presentative Speech Review:

Buyer Representative Name: Sebastian Maling (Managing Director)

Country: Germany
Company Name: DAKOKO International Co., Ltd.
Products to Buy: Plastic bags, aluminum foil, and other packaging materials; Stainless steel tableware; Garlic powder; Pepper powder.

Buyer Representative Name: Talal Saif

County: Yemen
Company Name: AL-ANHAR Import And Export
Products to Buy: Light speckled kidney beans, canned yellow peaches, canned pineapples, canned cocktail fruits, canned pears, tomato paste, sunflower oils, corn oils, palm oils, ketchup, chili source, mayonnaise, fruit jam, coconut oil, Chinese beans, vinegar, etc.

Buyer Representative Name: Shoshi

County: Israel
Company Name: MP PACKAGING COOPERATION LTD.
Products to Buy: Packaging material for the food branch, such as: trays for bakery products, plastic and glass bottles, closures and varied accessories, flexible packaging for liquid, etc.

Buyer Representative Name: K.W.Ong

County: Singapore
Company Name: CHASE FAR EAST
Products to Buy: Organic brown rice, baby food, health and functional food

Chinese Suppliers Presentatives Speech Review:

Yuyao Natural Food Co., Ltd.

Anhui Huangshan Haohe Foods Co., Ltd.

Kasper Biotechnology (Shanghai) Co., Ltd.

The meeting room is divided into two parts: the front part is meeting area, and the back part is negotiating area. After the briefing opening ceremony, match meeting begins immediately. The rules of match meeting are as follows: buyers seat according to appointed table No., we arrange suppliers talk with buyers one by one according to registration order. Buyers will have the opportunity to meet with several suppliers. Service staffs are providing one-stop-service from serving tea to interpreting assistance.

The First Round Match Meeting Begins

After Negotiation, Suppliers Satisfactorily Leave

Match meeting in room is intensively in processing, while outside the meeting room, our staff never rest for one moment in the reception. Our staff are answering visitors' consulting, providing with them buyers sourcing meeting information, welcoming interested customers about this meeting, collecting visitors' purchasing or supplying information, and invite matched customers to our meeting on the spot.

Visitors' Consulting Reception


Global Buyers Consulting Reception


Global Buyers Consulting Reception


Global Buyers Consulting Reception

Small Stories from Buyers:

USA Buyer Elsa is one Chinese living in America, her buying is about spices and seasonings, IQF/FD vegetables and fruits, etc. After all other buyers and suppliers match meeting finishing in May 19th, it is not enough for Elsa and her appointed suppliers, so we arrange for them in the next day morning. Because these products are the main featured products in China, there are almost 20 suppliers matched with her, with the most in number. At the end, she told us: "I gained a lot by this meeting, much better than what I expected. Besides this, I can also visit SIAL China exhibition. I will come again next year. This time my schedule is very tense, next year, I will arrange more time for this meeting."

Near to the end of first day, they are still in business discussion.....

They continue in the next day......

Yemen buyer Talal Saif's purchasing is about beans, canned fruits, etc. His matched number of suppliers runs the second to above buyer. He is rather smart and good at price bargaining. We all know that both price and quality are essential for occupying market. So he once suspended with one supplier just because of 02.USD difference. However, they exchange business cards with each other, agree to talk with their boss for further negotiation.

21Food staff as the interpreter around Yemen buyer Table


Negotiation processing


Price is also important for discussion

Singapore buyer K.W.Ong also gain a lot in this meeting. His buying is about organic brown rice, baby food, health and functional food, etc. There are 5-8 matched suppliers with him. He expresses: "This kind of meeting is very good, I not only know qualified Chinese suppliers here, but also know other friends. We are looking forward for more cooperation. Next time, I would like to attend again."

Buyers Looking at Samples


Exchanging Business Cards

Influenced by H1N1 flue, this time expo does not have Mexico pavilion. However, in our meeting, there is one Mexican buyer named Mineth. Because she is permanent resident in China, so we invite her attending. Her purchasing is about organic products. At last, she took photos with our staff.

Buyer listening to suppliers' introduction carefully


Taking photo with our staff

SIAL China has become the No.1 in China international food expo, this time, about 30,000 professionals from China and abroad attend. While our 21Food Buyers Sourcing Meeting is well integrated in it. In the reception, our staff receive buyers' consulting, and at the same time, invite them to our meeting if his buying leads is well matched with suppliers. One buyer named Ramesh Nair coming from Arab country just can be matched with several suppliers that on the meeting, his buying is apple juice concentrate, so we invite him joining our meeting.

Negotiation begins by exchanging business cards


Our staff be their temporary interpreter

21Food Buyers Sourcing Meeting receives members' acknowledgement and favorable comments. They also give us many valuable suggestions in feedback forms. Manager from Wuxi Huadong Cocoa Food Co., Ltd. says, "Hope 21Food can invite more and more buyers by exhibitions and network, meanwhile, I would like this kind of buyers sourcing meeting to be frequently held". Chengde Greenrich Agriculture Co., Ltd. also gives us highly comments; they think that buyers sourcing meeting is reality, and hope to have more opportunities to meet face-to-face with quality buyers in further. Global buyers speak highly of this meeting as well. Yemen buyer Talal Saif wrote in feedback like this: Everything you do it great; All employees are great! These favorable feedback tables represent their acceptance and trust on 121Food, which gives us much more courage and support to work harder.

The success of the first 21Food Buyers Sourcing Meeting is only one small step for us. Our efforts will not stop in order to provide more reality and direct service strategies for clients. During the 3 days, the organizer of SIAL China expo also comes to our meeting for several times. He is very in favor of this innovative meeting, wishing to cooperate with us much deeply and in long-term relationship, to make buyers sourcing meeting in much larger scale, to make it become one indispensable part in SIAL expo. Our efforts steps will never stop. We look forward for global buyers and Chinese suppliers' attending for the second buyers sourcing meeting in SIAL China 2010!