May 13 - 16 2009, 21Food attend overseas exhibition in South Korea once again-Seoul Food & Hotel (SFH), to make overseas promotion for our food company membership.

General Information:
Show Organizer: KOTRA
Event Date: 2009-05-13 -- 2009-05-06
Venue: KINTEX, Korea International Exhibition Center
Address: Seoul, Korea
URL: http://seoulfood.or.kr/2009_IFIES_allworld/index.asp

SFH is the largest event of its type and as the only one approved in South Korea by UFI, attracting visitors from across Korea and Asia including hotel, restaurant & foodservice buyers, importers, distributors & wholesalers, retailers, manufacturers as well as the government. The 2009 event displays products and equipment from more than 1,000 local and international companies.

Market Overview

South Korea's resilient economy, Asia's third largest, continues to expand at rates well above the international average. Over the past three decades, Korea has enjoyed an annual average economic growth rate of 8.6 percent and has emerged as the world's 10th largest economy and 13th largest importer for all products.

South Korea imports 70% of its food and agricultural demands because less than 20% of its total land is arable. It is the third largest market for imported consumer foods in Asia-Pacific with a market value estimated at around US$5 billion. The total retail food market is estimated at US$50 billion. South Korea has a population of 48million people, making it the 3rd most densely populated country in the world. Consumption patterns are dictated by changing tastes and rising personal incomes. While traditional eating patterns are strong, there is a marked swing to a more international lifestyle and diet. Diversity, higher quality and convenience are the key. Increasing affluence, more women in the workforce, and a well ravelled younger generation looking for goods with an international flavor are promoting the rise of convenience stores, retail outlets, and Western-style family restaurants.

Institute of Traditional Korean Food

Korean Chili

Korean Dried Vegetables

Korean Ginseng Products

In the exhibition booth, 21Food staff presents with global buyers Chinese Food Suppliers directory and CD-ROMs, recommending Chinese suppliers. Global buyers fill in and leave us their buying list, hoping us find for them matched Chinese suppliers. 21Food are providing online and offline services in all directions. Visiting 21food memberships is also our indispensable task, we visited Qingdao Cheun Jep Foodstuff Co., Ltd., LUZHOU BIO-CHEM TECHNOLOGY(SHANDONG)CO., LTD. etc.

21Food Booth-Designing Completed

Buyer Reading Chinese Food Suppliers directory

Buyers Hands With Chinese Food Suppliers directory

Buyers Filling in Buying List

Qingdao Cheun Jep Foodstuff Co., Ltd.

LUZHOU BIO-CHEM TECHNOLOGY(SHANDONG)CO., LTD

Seoul Food & Hotel 2009 has three exhibition areas: food machinery, Korea domestic and international exhibition area, arranged within 5 halls. Totally 1000 exhibitors, and among these, 300 are international exhibitors, 600-700 are Korean (including machinery) exhibitors. Covering various fields of foods, such as, foods, food safety, food packaging, food technology, food equipments, etc. Compared with last year, there is a slight decrease on international exhibition area, about 10% is set for public rest lobby. However, the scale of China pavilion does not shrink, with more than 70 exhibitors.

Canada Pavilion

Mexico Pavilion

Norway Pavilion

Spain Pavilion

Italy Pavilion

Indonesia Pavilion

Seen from the regions of attended Chinese companies, there is a trend that more and more companies are coming from the middle and eastern of China. Taking Ningxia pavilion as an example, there are as many as over 10 companies, with main products of native Chinese wolfberry and its derivatives, and dehydrated vegetables; While there are only 3 companies in Zhejiang pavilion, with featured product beer. There is also some Sichuan pavilion with several companies, main products are about alcohol products, honey products, etc. Anhui pavilion is composed by agricultural committee.

Ningxia Pavilion

Sichuan Pavilion

Taiwan Yunlin County Government Pavilion

The 21food-published magazine Chinese SEAFOOD Suppliers receives visitors' great favour. Although the coastal line of Korea is very long, most are sandbanks. So the relative seafood resources is not abundant. Korean seafood market has very high requirement on quality. Seen from the exhibition, Korean mostly import beef, port, etc. from USA, Canada, Mexico, and import seafoods mostly from Europe.

Canada Pork

Norway Seafood

Span Ham

It is known that Chinese foods such as sweetener series products (stevioside, syrup), jelly, chestnut, biscuits, sesame seeds, tea, alcoho, etc. sell very well in Korea. Among teas, the most popular Chinese tea in Korea is Pu'er tea.

Fruits & Vegetable Crisps

Seoul Food & Hotel ends in May 16, 2009, and 21Food returns with fruitful results. Regarding entering into Korean market on meat and seafood products, under the fierce competion with American and European countries, Chinese companies need to improve quality consistently. 21Food will all along act as one solid supporter for our membership, collecting information, providing business opportunities and facilitating successes cooperation.