Source: www.21food.com
Trade fair to continue partnership with China Confectionery Culture Festival; Show to be relocated to Shanghai International Exhibition Center
Koelnmesse, one of the world's leading trade fair organizers, together with the China National Confectionery Association today jointly announced that Sweets & Snacks China is officially the new name replacing the six years old Sweets China.
The rebranding is part of a strategic move to expand the trade show?És scope to better reflect and also cater to local Chinese palates. The Snack component refers mainly to salty and savory products which have become an increasingly important part of the show over the years.
After six years of emphasis on confectionery end products like chocolates, candies, jellies and ice cream which has propelled Sweets China to be one of the most important trade fairs for the industry in China, the event will now embrace savory snack products like potato chips, salty cookies and crackers to cater to local taste buds. We will make Sweets & Snacks China an exclusive and irreplaceable platform for both confectionery and snack product. Said Max Miao, Senior Project Manager of Sweets & Snacks China.
At the last event in October 2009, around 7,500 trade visitors from 47 countries and regions including 500 buyers from outside China visited Sweets China over three days. They saw 147 exhibitors, such as the internationally renowned Meiji, Eden Chocolates, Barry Callebaut, BIP Holland, Golden Boronia and Grabower, who represented 22 countries and regions around the world. Local major importers such as Shanghai TED Enterprises, Delice, Yuanyi, Sunny Life, Jieqiang Tobacco Sugar & Wine and many others also contributed to the bustling business atmosphere.
Following the successful inaugural partnership with the China Confectionery Culture Festival, which is a public event owned by China National Confectionery Association (CNCA), the two events will once again be complementary in 2010. Sweets & Snacks China 2010 will be opened to trade buyers only from 28 to 29 October, and open to both trade and public visitors together with China Confectionery Culture Festival on 30 October (Saturday).
In 2009, both events attracted an estimated 40,000 public visitors over two days. It offered a wide range of entertainment and activities, as well as tasting and sampling opportunities targeted to engage the local crowd. Foreign and local manufacturers took the opportunity to receive valuable direct feedback from the Chinese end-consumers for existing products, and used it as a launch pad for new items and flavors.
We are satisfied with the quality of trade buyers and positively surprised with the huge number of end-consumers over the weekend. Ms. Han Ying, Purchasing Manager, Beijing Kangbeier.
Public visitors' response is so overwhelming that we have to cancel some road show events. We have successfully reached our participating objective at Sweets China 2009. Mr. Liang Dongpo, Business Development Manager, Yake.
The Sweet & SnackTec Feature Zone is set to remain a fixture in the new concept bringing exhibitors and visitors alike products and perspectives from either end of the industry value chain. From the latest processing equipment; automation, data processing and control technology to packaging and packaging technology as well as the highest quality of raw materials and ingredients for confectionery and snack production, the comprehensive display aims to benefit all attendees.
In tandem with the new show branding and concept, Sweets & Snacks China 2010 will be relocated to a more purpose-built venue, INTEX (No. 88 Loushanguan Road, Hongqiao district) in Puxi.
For further information, visit www.sweetschina.com or www.sweets-snackschina.com
About Organizers
Koelnmesse
Founded in 1922, Koelnmesse is one of the largest exhibition companies in organizing trade fairs worldwide. It has an excellent track record for organizing dozens of the world?És most successful trade events. In food and food technology industry, Koelnmesse organizes Anuga, Anuga FoodTec, ISM and ProSweets, which all enjoy high reputation. In 2004, Koelnmesse initiated Sweets China (currently renamed Sweets & Snacks China) which has since provided the confectionery and snack industry an important trade platform as well as an informative networking opportunity. With over 80 years?É experience, Koelnmesse brings forth an unrivaled skill-set and expertise needed to develop Sweets & Snacks China into one of the premier international trade shows in Asia.
www.koelnmesse.com
China National Confectionery Association
Established in October 1992, China National Candy Association represents more than 500 Chinese companies in the candy, chocolate, jelly and preserves confectionary industry. China Confectionery Culture Festival was organized by the association from 2006 to 2008. From 2009, the Festival is held in conjunction with Sweets & Snacks China so that all the exhibitors could meet not only trade buyers but also end-consumers.
