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FDF response to British Journal of Sports Medicine editorial on physical activity, diet and obesity
Time:14 May 2015
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FDF response to editorial in British Journal of Sports Medicine entitled 'It's time to bust the myth of physical inactivity and obesity; you can't outrun a bad diet' published 24 April 2015.

Ian Wright, Director General of the Food and Drink Federation, said:

?°The benefits of physical activity aren't food industry hype or conspiracy, as suggested. A healthy lifestyle will include both a balanced diet and exercise, as Change4Life summarises: eat well, move more, live longer.

?°Yes, companies are taking action to highlight the importance of physical activity. However, they recognise that where they can have the biggest impact is in helping people to achieve a balanced diet. That's why companies are voluntarily providing clear on-pack nutrition information, and offering products with extra nutrients and less salt, sugar and fat, in a range of portion sizes, in support of government health policy.

?°This article appears to undermine the origins of the evidence-based government public health advice, which must surely be confusing for consumers.?±

On the suggested parallel with 'Big Tobacco'

?°This comparison is absurd and offensive to the 400,000 people who work in the industry and the hundreds of thousands who own shares in it. Britain's food and drink manufacturers are proud of their long track record of working to help improve UK diets and promote healthier lifestyles. But they're not complacent, recognising the scale of the obesity challenge in the UK.

?°Supporting successive government health frameworks, the sector has lead the way and clearly demonstrated what voluntary initiatives can achieve. Clear examples of this include offering nutrition information on-pack, eliminating artificial trans fats in products, and delivering a world-leading salt reduction programme. Responsible food and drink businesses have also worked to offer products with extra nutrients and less sugar and fat, in a range of portion sizes.

?°FDF and our members will continue to play our part working with others to address the many causes of obesity.?±

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