Significant growth potential exists for U.S. food ingredients with the growth in the Indonesian food-processing sector.

The increase in consumption of processed foods can be attributed to an economy that is developing and a population that is becoming more urban, the introduction of new food products, aggressive promotional activities, growth of modern retail outlets, and growing health consciousness.

Due to the large number of Indonesians with exposure to developed country diets and healthy food interest, there are a growing number of more sophisticated consumers demanding food fortified with vitamins and minerals.