21food's Cheerful Achievement Reivew in Anuga 2007

Anuga in Cologne came to an end on Oct 17th,2007. 21food gained our most excellent performance and global trade demands in this event as the most important trade fair for the world of food & beverages.

21food attached most importance to this global food opportunity,whether before the attendance or after, we make the most prospective preparation for the presence and despatched the largest participant team.

There came a brief review of the Show before 21food present their fruitful marketting achievement to you.

According to the latest statistics from Anuga press report,there were Some 163,000 trade visitors from approximately 175 countries took advantage of the opportunity the fair offered to obtain extensive information on the food products presented by the 6,607 exhibiting companies from 95 countries. The number of visitors to Anuga was up by around three percent from the previous event in 2005, when 158,817 trade visitors from 156 countries attended the fair.

The fair cover the larget exhibition area in Angua history, there are 13 halls to collocate the boothes and stands.To give an indication of the diversity of the fair and products on show, the food halls are broken into the following category segments, with the China stand being housed in the Fine Food Hall, or rather, the Rheinparkhalle.

Anuga Fine Food, Anuga Drinks, Anuga Chilled Food, Anuga Meat, Anuga Frozen Food, Anuga Dairy, Anuga Bread & Bakery, Hot Beverages, Anuga Organic, Anuga CateringTec, Anuga RetailTec.

The China stand is large and the exhibiting company have an stable increase in contrast with last show. Especially, the Chinese government attached great importance to this show, the delegates and representives from the Department of China Commerce despatched to EU exerted great support and organization effort to the show. What'more, 21food as one eye-catching boothes and China food media get great attractions and compliment from the delegates. They gave much praise of our devotion and efforts to promote and market for China Small-Medium Enterprises(SME) in food industry, and encourage 21food to make greater contribution to E-commerce trade in food and help more SME to expand their global market and development.

As for 21food's performance in Anuga, our hardwork and achievement were unprecedented. 21food's participants take initiatives to visit every catagory sectors throughout 13 halls in order to get the largest amount of purchase orders and global buyers. We spare no efforts to promote our Gold Suppliers to every visitors who demand for purchase food in the show. The exhibition space is so large that it is difficult for visitors to find their ideal boothes for matched products, then our China Food Gold Suppliers offered one good opportunity to attract attention of buyers to our China food suppliers, meanwhile, benefitting them to get to know our website and e-commerce. In all, somewhere and sometime, 21food's participants were active to creat chances to communicate with every visits and food buyer in the show, as a result of our efforts, our purchase inquiries and amount of global buyers satisfied us,reaching one record-breaking leverl.

Achievements come from hardwork and excellent choice, 21food took advantage of the great opportunity from Anuga to get greatest marketting success.