throughout the years, indonesian coffee market which is a roast and ground market has welcomed another form and way of drinking coffee, the 3 in 1 instant coffee. 3 in 1 instant coffee has quite a significant growth since 2001. pt santos jaya abadi has seen this rising opportunity and in the year 2000, launched our first 3 in 1 instant coffee with the brand "good day".
PT Santos Jaya Abadi is steeped in tradition as rich as its coffee. As the largest family-owned coffee brand in Indonesia, our company's roots grew from a small home industry company in Surabaya. Where more than 79 years ago in 1927, our founder Go Soe Loet produced his popular coffee.
Shortly thereafter, the company began producing coffee using the trade mark "Kapal Api" (Steam Ship), drawing its inspiration from the steam ship which at that time was the symbol of technological superiority an...
Basic Information
Manufacture
coffee,cereal,cafe
< 20
Jl. Taman Jatibaru Barat no. 1-3, Jakarta Pusat 10150, Indonesia, Jakarta Indonesia, Indonesia
In order to serve with a better understanding of the next segment of the market, ABC brand was launched in 1985 as the fighting brand of Kapal Api. ABC is a roast & ground coffee which originally available only in pure coffee powder.
Kapal Api began in 1927 as unbranded coffee packed in Pabean market, Surabaya. As quality was always a keep, product acceptance by the market was overwhelming. Never before, coffee lovers could have such a coffee as Kapal Api.
This remarkable blend offers the best of all worlds: a powerful flavour, full finish and hearty aroma. Perfect for getting the day off to a great start and keeping you going the whole day.