Beta-carotene is a colour pigment belonging to a group of
plant chemicals named carotenoids. It offers a full
spectrum of yellow and orange shades and is found in
many fruits and vegetables i.e. carrots, melons and
mango.

Additionally, it serves as a precursor to vitamin A, a
physiological antioxidant and a fertility enhancer in certain
animals.

Due to the many benefits of Beta-carotene, it is widely
used to impart colour to food, beverages, pharmaceutical
and cosmetic products. Moreover, as an antioxidant and
precursor to vitamin A, it maintains an important position
in dietary supplements, food nutrients and animal feeds.