Chocomel has been the Netherlands' chocolate milk of choice since 1932. As one of the most widely distributed brands throughout the country and as market leader in both the retail and out-of-home channels, Chocomel is a favourite of both consumers and retailers alike. There are a number of varieties on the market: Chocomel Vol (full fat), Chocomel Halfvol (semi-skimmed), Chocomel Light, Chocomel Mokka and Chocomel Hot. Chocomel is available in one-litre packages, single-serving packages, cans and a resealable bottle. In Belgium, Chocomel is sold under the brand name Cecemel