Vision
Our vision for a dynamic, profitable Canadian beef industry is to have our high quality beef products recognized as the symbol of excellence by our global customers.
Mission
The Canada Beef Export Federation facilitates the expansion of strategic global markets for Canadian beef products.
Mandate
The Canada Beef Export Federation identifies and develops key export markets to increase the sale of Canadian beef products with the cooperation of all companies, organizations and institutions that benefit from this success.
Objectives
To secure and increase markets outside the USA for Canadian beef products in order decrease export dependence on the USA.
To prevent international price erosion with a mid term goal of achieving and sustaining US price equivalence.
To secure and develop improved access to international markets.
To create strategic partnerships and alliances in order to improve cooperation, coordination and information sharing.
Goals
The Federation has set the goal of exporting 495,000 tonnes ($1.83 billion) of Canadian beef products to Asia and Mexico by the year 2015. Specific country goals include: 67,000 tonnes to Mexico; 30,000 tonnes to Japan; 27,000 tonnes to South Korea; 14,000 tonnes to Mainland China; 7,000 tonnes to Taiwan; 16,000 tonnes to Hong Kong and 7,000 tonnes to South East Asia. These ambitious goals form part of Canada's global beef export goal of 800,000 tonnes by the year 2015.
| Address |
235, 6715-8th Street NE Calgary, AB T2E 7H7 |
| Telephone |
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| Web Site |
www.cbef.com |
| Contact Person |
Mr.Sales Mansger
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