Before the appearance, displays on the walls of cities, the enigmatic "blonde chewable", the chips in France was a marginal product of household consumption. The "blond with chew" was a publicity event, the first "mystery campaign" conducted a large scale.
The pretty blonde woman showing the public a packet of crisps Flodor, astonished, attractive but also more fit: it gave millions of French taste for chips. The event preceded a successful advertising industrial Flodor would become synonymous with blonde chewable. "