Product Description
Packaging Type:Tetra Brik
SKU: 1 liter
Product Type: No Added Sugar
Unit/Case: 12
Other Products
Company Profile
- Name: Enjoy-Nile Company for Food Industries
- Main Products: apple juice, pear juice, pineapple juice, orange juice, guava juice, banana juice, Apricot juice, mango juice, Enjoy Yoghurt, milk
- Business Type: Manufacture
- Total Employees: < 20
- Address: Kombera-Imbaba, Giza, Egypt.
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The Nile Company for Food Industries "Enjoy"was established in Cairo in 1982 with a 100% Egyptian capital. In the first twelve years of its existence, it manufactured fruit juices, milk, yoghurt and ice cream under the brand name Dolce. In the mid-1990s the owners decided to sell off of the ice cream line to a large global competitor (Nestle) in order to focus strictly on its juice and milk businesses.
In 1996 the brand name Dolce has been changed to Enjoy, the new Enjoy brand has met success largely and doubled its annual revenues by the end of 1996.
Investments continue to Increase the total capacity in order to meet the increasing demand by their customers locally & internationally, its turnover in 2005 reached a total of 250,000,000 LE with export representing 40% from the total sales.
"Enjoy"has been recognized as a symbol of quality in Egypt as well as 31 other foreign markets, In June 2005 Enjoy was HACCP certified and in January 2006 Enjoy was to be ISO9001-2000 certified.
Enjoy's strong brand name with a steadily growing market share attracted prominent investors who were interested in taking over the company and benefiting from its strong brand heritage.
Several bids were presented to the owners and finally Haykala Investment Managers; a subsidiary company of one of the largest banks in Egypt"CIB" Commercial International Bank fully took over 100 % of the company ownership since October 2005.
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