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Introduction of Huiyuan Group

Beijing Huiyuan Beverage and Food Group Co., Ltd. was founded in 1992. It is a large and modern group company engaged in producing and marketing fruit and vegetable juice and juice drinks.

To date Huiyuan has built over 30 modern plants all over the country, linking over 4 million square meters of raw material bases and model orchards for fine-quality fruits. A nationwide sales and service network has been shaped, forming a huge and sound operation system for fruit processing industry.

Huiyuan Brand has grown into the leading brand in China’s beverage industry, and the Group has won various honors and titles, such as “China Famous Trademark” for Huiyuan trademarks, “China Famous Products” and “Exemption from Products Quality Inspection” for Huiyuan products. More than 500 kinds of products have been developed and produced during the past 15 years. According to the latest data from AC Nielson, Huiyuan Juice has taken 46% of the pure juice market share, and 39.8% of the nectar market share. Huiyuan’s juice concentrates, purees and juice products have been exported to over 30 countries and regions, including USA, Japan, Australia and so on.

Huiyuan Group now has installed over 100 most advanced PET, Combibloc and Tetra Pak juice filling lines, ushering into a new era of PET aseptic cold filling technology in China’s beverage industry. Huiyuan also takes the leading position in the world with its cold crushing technology for fruit puree producing, ultra-micro filtration technology for concentrate fruit juice processing and cold aseptic filling technology. Huiyuan has implemented ISO9001, HACCP and ISO22000 systems and gained the relative certificates, as well as the “strictest” BRC (British Retail Consortium) certificate.

Since its founding, Huiyuan Group has been pushing forward the development of China’s fruit juice industry, leading the healthy fashion of juice consumption, and promoting the fruit planting, processing and other relative industries, which has helped millions of farmers to have a better life.

Huiyuan Group has always been persistent in its commitment to “bringing health to urban consumers while benefiting agriculture, rural areas and local farmers”, and its principle of "getting from and contributing to the society", fulfilling its social responsibility all the time. The total taxes paid by the group in the last 15 years total approximately 2 billion RMB, and the funds and products valued at over 100 million RMB have been injected into social welfare projects. Huiyuan Group has won many honors, including “National Leading Enterprise in Agro-industrialization”, "National Model Unit for Industrial Tourism”, “Pioneer Group in Support of National Three Gorges Reservoir Resettlement", “Most Competitive Brand” and so on.

On February 23 of 2007, China Huiyuan Juice Group Limited was successfully listed on the main Board of the Hong Kong Stock Exchange, with an increase of stock price by 66% and 937 times of oversubscription on the IPO date.