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21Food Three Times Participated in the US, Take the Advantages of Food Export Market

July 11, 2008    

The summer New York always seems to have something to do with "eating". Picnics in the Central Park, the open-air cafe's coffee, or the Horse-eating-hot-dog competition in Connie island, these are all the characteristics of NY. The 54th Fancy Food Show held in JACOB JAVITS, NY (from 29th, June to 1st, July, 2008) was gathered with all sorts of cruises of the world, and many of the food enterprises came there to have a try-squeezed into the mainstream market.


The Fancy Food Show was held by NASFT, from the very beginning, it has been the 55 time. It was held in San Francisco, Chicago and New York respectively in winter, spring and summer. Each year nearly 60,000 exhibitors from the food and beverage sectors came and showed their products to the visitors, in order to make themselves more competitive in the American market. Up to now, this show has become the biggest food show in the Northern America.

The exhibition area amounted to 310,000 square feet, some 2,300 exhibitors and 24,000 visitors arrived at the show. Products were extremely abundant-more than 180,000 kinds of products, including health food, natural food, organic food these three categories. There were approximately 15,500 new kinds of foods got promoted in the Fancy Food Show between year 1999 and 2003.

In order to help Chinese food enterprises kick off the massive beneficial margin in US, 21food was the 3rd time invited by NASFT to Fancy Food Show in 2008.  21food sent staff to take along "Chinese Food Suppliers Directory" and CD-Roms to this exhibition, during which helped the 21food's members to promote and propagandize. Most Chinese Companies were at Booth 3601 to Booth 4200, and the 21food was at No 3614.

A lot of visitors dropped at 21food's booth to have a knowledge of our website, have a look at the Chinese Food Suppliers and purchase. This exhibition is famous of its visitors, 87% of whom are Purchasing Managers. They are from varies sectors, such as native food, grape wine, present, department store, supermarket, importer/ exporter, etc. Despite that the show just lasted for 3 days, 21food had already greeted continuous visitors, e.g.: Dekalb Famers Market, working in Georgia Corp, the father and son came together this time. Dealing with marine foods and green tea before, they were looking for other categories of food, like garlic power, onion power, fresh ginger and so on. Servicing in a food magazine in Brooklyn, when read the Chinese Food Suppliers in 21food's booth, Lawrence Heller was surprised at the diversification of the company information in English, while the other Chinese enterprises' info was mainly in Chinese. Moreover, the staff of 21food were interviewed by the Chinese "WORLD DAILY" and other media.



Canned foods, beans and other produces from about 30 Chinese food producers were shown up in the show. Of which aquatic product, canned foods, cures food, snack foods were most popular.

What's more, organic foods had become the new purchasing high light! In recent years, along with the Sino-US trade conflict's aggravating, as well as the "Made in China"disturbance's influence, the US has established the trade protectionism on the imported product, but its market demand is still huge! So we believed that after the American softening economy, the coming round of import/export competition will focus on both quality and price! The competition is very fierce; however the future shall be promising!

Postscript:
Market share in specialized food and drinks:
1. Beverage, including carbonated drinks, fruit juice and functional beverage, is the part which had the  most striking increase with 39.1%, between the year 2002 and 2004;
2. Up to 33.9% of the food selling in supermarkets are specialized foods;
3. Approximately 51.7% specialized foods in the market are directly from the manufacturers and the traders;
4. Magazine "Food and Drink" issued that in the American market the gross retail sales of Asian food was up to 3.3 billion US dollars in year 2004, which was raised by 27% compared with that in year 2000;
5. In years from 2002 to 2004, booths selling natural specialized foods had a boom at 36.7%. Furthermore, in the 2005 Fancy Food Show, booths with health food, natural food and organic food these three sorts amounted to a thousand something;
6. The sales amount of Mexican main food and Spanish instant food had a dramatic boost at 103% that is from $ 250,000,000 in year 1999 to $500,500,000 "PACKAGED FACE" reported.

Four fifths of the traders imported specialized food from Europe, this indicates the long history in such a sector. On the other hand, the American Customers showed great more interests in the Asian, Southern and African foods.

Original link :https://www.21food.com/news/detail12076.html